When it comes to carrying a significant online presence, the digital marketing world is the area where business can rely on. But it’s not just a cup of tea that you will trigger the button -> open the show -> sit back ->relax and things will change overnight. It’s not! Just remember what stays behind every success story – yes, it’s the continuous honest effort on a regular basis. Walk on the stepping stones, have patience, get the result with time and the stepping stones will be converted to the successful stairs.

However, digital marketing is not all about the hard work you have given for hours. It’s more like hard work + smart work + new strategies. The perfect combination and successful implementation will definitely surpass the other competitors and you have already guessed what that means – yes, it means staying on top!

Sounds interesting? Of course, it is!

Here in this article, you will get to know about a success story to increase the online presence.

What’s Ultimate In Digital Marketing

To say it one line – it’s the traffic you get. Every website wants to attract quite a high number of traffic always. High traffic leads to more audience if the audience finds your business is useful to them then Bingo! It’s a success for you. Eventually, the usefulness will spread, it will create a good reputation, your business will have some great ratings & reviews.

So, Congratulations!

Why Website Requires Traffic

More traffic to your website means audience engagement is quite high, which establishes an increased number of customer engagement. The high ranked websites get even more traffic and more business. So, the first step to achieve win is to make your website stay on a high rank.

And if it’s not possible then don’t feel the mountain-like pressure. You can achieve high traffic even if your website is not ranked. Read the article till the end. Efficient ways of attracting organic traffic to your unranked website are discussed from an expert’s point of view. This is highly effective for small and new businesses.

Do Reader Optimisation, Not SEO

And the first point comes with a confusing line! Isn’t it? If you are reading this right now and thinking about what the logic is this then just know the truth that it is the ultimate truth. The untold side of SEO (Search Engine Optimisation) comes here. This side has given the rays of light because it is quite an effective strategy for unranked websites.

When a small business takes place, it starts focusing on local SEO services more. And for the most part of it, yes it is true. The SEO thing will bring success with time. But most of the time the website forgets that all of the audience they have are the readers. When the readers will check out your website they will not care if the SEO is done properly or not, they will only consider it important when it will fulfill their purpose.

So, what’s that exactly? It’s like making the website reader-friendly from top to toe. A reader must not feel difficulty while reading out the contents of the website. You know who your buyer will be and it’s highly important to make the website suitable for them ideally. The more reader-optimised it is, the quicker the SEO will see the success. As your website is not ranked so, don’t make it a keyword-riddled confusion. Please the buyer’s mind and search engines will love your website automatically.

Regular Blog Posting

This is a hefty job but this has a high success rate. Blogging is considered the best way to increase organic traffic to your not ranked or small website. It creates a deep impact on the human mind. And when the mind gets satisfied then yes, your website sees traffic from everywhere.

Whenever a person visits your website and starts checking out your business offerings, it is obvious that the customer will have many questions on the mind. A well-written informative blog can fill the void. After reading the blog with a curious mind, the reader will get a clear idea of what your website offers to the clients, why the services are beneficial, how the services are well-priced than the competition and many.

So, the blogs open the catalogue of your business on the website by catching out on the reader’s mind. And if the reader finds the blogs informative and serves the purpose then it’s time to say Eureka! That is why regular blog posting is vital for any unranked website. It will attract organic traffic as well as create a market for your business.

Remember that spammy, dull, duplicate, badly formatted content will do more harm than doing any useful.

Connect To A Distinct Online Network

This is a vital step indeed and a proven successful strategy also. Think of it like a forum kind of thing where the reader engagement stays quite high. The audience loves to express their feelings about a particular service. Voice out, asking questions, doing discussions, seeking for proper explanation are quite the common ones. Here comes the tricky method of attracting organic traffic to your website. Think about the source of emptiness that your business can fulfill.

How so? In any online distinct network or blogosphere, there are queries exist where readers seek out clarification, explanation, and proper answers. If you can target the platforms and utilize it properly then you will be the winner as well as the reader. It’s a win-win!

Check out for the questions asked by multiple readers that can be matched with your website. Then start providing answers with a piece of content following a “read more” or “know more” option in the end. If readers find the answer interesting and feel beneficial then definitely they will click on the “read more” hyperlinked buttons and they will be redirected directly to your website.

So, you got the idea of how to use the blogosphere platform in a positive way. Take an example – Quora, the most popular blogosphere has quite high requirements asked by an extensive number of readers worldwide. Start giving answers and redirect quality organic traffic to your website.

Long-Tail Keywords Are Magic

Keywords on top, keywords on the bottom, keywords on left, keywords on right – keywords are everywhere! Digital marketing depends quite highly on keywords. Whenever websites start taking part in the competition to achieve a higher rank, they focus on the keywords. The website mainly focuses on popular keywords in the market.

It is effective but when your website is not ranked then going for only the popular keywords will never be a good idea. Go for the keywords that are more specific to the service or product based. It may be the long-tail keywords but that won’t matter. Google and all other search engines recognize the blog or the website content according to the service you have searched for. The search engines will identify the website as the perfect destination for the specific search term and return richer results on SERPs.

As a result, the content will be boosted in the search engine results page (SERP) and interested customers will find your website. Make sure to have an influence on the searched subject related business you provide. It’s not mandatory to target every SEO keywords.

When Meta Gets Right

Meta title, description, URL structure and unique body content are the primary ingredients to make a successful optimised blog post or webpage. It is simple, easy yet effective. Apart from on page SEO, you can apprise Google with the metadata and meta descriptions about exactly what you are explaining about. Make sure to do it for each page of the website to gain higher organic traffic to your website.

The Charm Of Internal Links

Now the website content part is already discussed in the previous points and it’s actually over. After you have done the content catalogue, you must focus on building internal links. The best thing you must do is link the content catalogue to the blogs and the website so that the visitors can be guided to more relevant content. This is an internal link building.

What will it do? It will make the visitor stays on your website for long and that will ultimately boost the search rankings. It is an ideal way to get organic traffic to your unranked website.

Don’t overdo it. A high number and overuse of internal links will make the website or blogs feel like a spam.

Allow Space For Incoming Links

Google and other search engines always give priority to websites that have a high number of incoming links. It becomes even good for your website if the links come from trustworthy platforms. You can encourage clients, family, friends, partners, members, suppliers, fellow bloggers and industry professionals to link to your website.

Here comes the good part, the more incoming links your website will have, the more organic traffic it will attract, the higher rank it will achieve in search rankings.

Stay aware of SEO snakes because they can trick Google with spammy incoming links. This can do significant damage from low reputation websites.

Sing Your Own Praises

After all, it is the 21st century and you must do it! Do the link promotion all by yourself. You should focus on internal linking. You can also utilize the audience power of social media by sharing your content on multiple platforms like Facebook, Twitter, LinkedIn, Instagram, Mix and others.

Don’t do any spamming. The good news is, if a visitor comes from social media just to view your content and check out your website then Google gets a strong signal to believe that it is useful, relevant, justified and interesting.

Why Use Social Media

If you want to drive organic traffic to your unranked website and small business but you don’t want to use social media then omit the thinking right now! Experts can’t deny the fact that social media has a great source of the audience. This can bring huge traffic that can be converted into leads. For that, you must follow the vital first step. You must build an existence on social media.

Use the 100% effectiveness of social media marketing services. Facebook, Twitter, Instagram, LinkedIn are your best and mandatory networks. This will help the name of your website gets addressed out in Google or other search engines.

Provide contents that are informative, beneficial and easy to understand to readers. The share option must be enabled at the bottom of every content. If readers like it, they will share it and as a result, your website will get good organic traffic.

Optimise Your Results By Data and Metrics

Your website needs to get optimised properly and only then you will be able to gain traffic. It doesn’t matter if it has a high rank or not. Regular blogging, building quality backlinks and sharing contents on social media platforms play a key role. But what makes it more important is to track the data of your website.

You must use professional tools to track data like

• No. of visitors to your website
• How many impressions are there
• How many clicks happened
• If total traffic is increasing or not
• Organic traffic
• Social traffic
• Bounce Rate and Exit Rate
• Avg. time spent
• Traffic from Mobile, Desktop & Tablet
• Where the visitors are coming from
• What keywords they search for
• If blogs, contents are getting an increased number of audience or not

Google Analytics is the best tool to check all of these parameters. It shows every data accurately every time. If the number of visitors is increasing then it’s good but if it’s not then you can try out the above explained techniques to get organic traffic.

What really challenging in the digital marketing field is getting the success your business requires. Because success means the light of profit and that’s the jackpot every business wants to hit. It’s definitely a growing field today but patience is the key. Make your continuous efforts for months and success will definitely come.

Always keep in mind that your ultimate aim is to increase the organic traffic without ranking your website. So you must provide what the visitors want related to your business/service. Show insight, give quality content, provide a bunch of useful information and you will get the traffic eventually.

Best of luck!