Looking to Buy or Sell Asian Clothes Online? Dazzle and Bloom is the Best Platform to Buy and Sell Asian Clothes Online at Best Prices.
About Dazzle and Bloom
Dazzle and Bloom is a UK-based online marketplace founded in 2021 that provides a platform
for buying and selling pre-worn Asian fashion items. This case study illustrates Dazzle and
Bloom’s rapid growth from 2021 to 2023, fueled by strategic digital marketing efforts led by
their agency, Digitex Technologies
Background
Dazzle and Bloom entered the pre-loved fashion space in 2021 with a vision to create a
dedicated marketplace for high-quality, pre-owned Asian fashion while promoting sustainability.
However, establishing themselves posed major challenges.
Problem Statement
The fashion industry is one of the most polluting industries in the world, producing about 10% of
global carbon emissions and consuming huge amounts of water and energy. Fast fashion, in
particular, contributes to the environmental and social impacts of the industry, as it encourages
overconsumption and disposal of low-quality garments that end up in landfills or incinerators.
According to the Ellen MacArthur Foundation, more than half of fast fashion products are
thrown away within a year.
Challenges
01
Building trust as a new platform for pre-owned clothing
02
Developing an extensive catalog of listings
03
Creating brand awareness in the niche Asian fashion industry
04
Implementing smooth payment and logistics systems
Strategies and Implementation
2021- 2022
01
Created a user-friendly website and app for seamless buying and selling
02
Onboarded sellers by offering free listings and 100% earning payouts
03
Executed SEO strategies to improve visibility in relevant searches
04
Grew an engaged social media community with targeted campaigns
2022-2023
01
Partnered with micro-influencers to increase awareness
02
Implemented customer loyalty programs to reward engaged users
03
Served retargeting ads to re-engage site visitors
04
Developed a recommendation engine using buyer preferences
Results
01
Increased reach more than 80 percent within 1 year.
02
Achieved 60% brand recognition among target shoppers
03
Reached 47% buyer conversion rate via personalized experiences
04
Became the leading pre-loved Asian fashion marketplace in the UK
Conclusion
Dazzle and Bloom’s exponential growth demonstrates how strategic digital marketing and
community engagement can enable success in a niche market. Their journey serves as a model
for other emerging players in sustainable fashion.
Mobile App
40+ Screens
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Conversion Increase
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Screen Views
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In-app Purchases